At this stage, we begin to introduce intuitive thinking into our problem-solving process. Through creative thinking and collaborative discourse, we develop ideas to visually express your core message. Every choice, from layout and color to type size and style is made with your communication goals in mind. The stand-out ideas are chosen for development into initial concepts, and are further refined. We then present the initial concepts to you and work with you to turn these concepts into comprehensive design directions.
This stage includes:
• Logo concepts for evaluation
• Refined logo comps for the chosen design direction
• Business card mock ups featuring a “look and feel” consistent with chosen logo